Our Vision

We believe pets have a positive mental and physical influence over people’s lives. We believe pet care should be simple and accessible for everyone. Our products encourage collaboration between pet caregivers – creating a better environment for everyone.


Be a pet effect advocate!

Studies show that pets can help lower blood pressure, lower risk of heart disease, prevent allergies in children, reduce stress levels, decrease anxiety and depression, strengthen immune systems, increase social interaction, and more. If we take good care of our pets, they will take good care of us!

Ask yourself: Are you encouraging people to adopt a pet? Are you sharing the great benefits of having a pet? Are you simplifying pet care for pet parents?

Sample behaviors for this value:

  1. Support a more pet friendly environments (i.e. workspace);
  2. Write a blog post that helps pet parents be better;

Create a “La vita è bella” experience

“La vita è bella” (“life is beautiful” in Italian) is a 1997 Italian comedy-drama film directed by and starring Roberto Benigni (plays Guido Orefice), who co-wrote the film with Vincenzo Cerami. The film takes place during WWII, Guido and his son Giosuè are seized on Giosuè’s birthday and are taken to a concentration camp. In the camp, Guido hides the terrible truth from his son by telling him they are taking part in a complicated game – shaping his perception to create a positive experience.

Ask yourself: How can I present things better? Did I deliver the best experience possible regardless of the situation? 

Sample behaviors for this value: 

  1. Be respectful of everyone; 
  2. Help others solve a problem even if it’s not within your scope; 
  3. Spread good vibes and focus on the good stuff!
  4. Share positive moments with everyone.

Move the needle every day!

Moving the needle means that you are generating a reaction. To be appreciated — and for a strong organization to grow – people need to tune into where or how “they are moving the needle.”

Ask yourself: How does what you do have an impact on the business? Am I watching the same needle as everyone else? Am I familiar with the customers’ pain points and am helping to solve them? 

Sample behaviors for this value: 

  1. Your day-to-day work is aligned with the bigger picture; 
  2. Identify bottlenecks and address them; 
  3. Help your colleagues grow!